Product Marketing Manager

Location: Bury Office (Temporarily Remote)

Job Purpose

As a product marketing manager, you will be responsible for making our products “fly-off the shelf.”

This role is not about doing demos or presenting product features (although these may sometimes occur).  Rather, this role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results.  You will be the product evangelist and will play an integral role in organising product launches and Go to Market plans.

You will know our competitors: what they do today and what they plan to do in the future.  You will also know our dealer customers better than they know themselves, including how their consumer customers interact with our systems & their purchase habits.  You will back up your insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with automotive retailers and empowers our sales channels to be successful.

You will collaborate with our marketing team to develop innovative programs that drive demand.  An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our retailers’ problems.  You are obsessed with tracking performance and have the data to prove what is working and what is not.

In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it is a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

Key Responsibilities & Accountabilities

  • Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
  • Understand and document our buyer’s process, including where they get information, and the whowhatwhenand why behind the decisions they make.  Then drive changes to our sales and marketing processes based on what you learn.
  • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.

Person Specifications

  • A self-starter who can prioritise and project manage.
  • An ability to manage your own workload in this stand-alone role is essential, alongside the ability to adapt to a varied workload.
  • Exhibit a flexible and can-do attitude to problem solving using your own initiative.
  • Excellent interpersonal skills and ability to communicate effectively.
  • Be professional, organised, and always represent the company in the best way possible
  • Meticulous attention to detail, ensuring that all activity agreed to in plans is executed in a timely manner.

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Contact us RTC Automotive Solutions Suite 4 The Pavilions, Bridge Hall Drive, Bury BL9 7NX
0161 249 6600
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