As a product marketing manager, you will be responsible for making our products “fly-off the shelf.”
This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, this role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organising product launches and Go to Market plans.
You will know our competitors: what they do today and what they plan to do in the future. You will also know our dealer customers better than they know themselves, including how their consumer customers interact with our systems & their purchase habits. You will back up your insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with automotive retailers and empowers our sales channels to be successful.
You will collaborate with our marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our retailers’ problems. You are obsessed with tracking performance and have the data to prove what is working and what is not.
In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it is a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.