By Nathan Cooper, Product Marketing Manager
Electronic Vehicle Health Checks (eVHC) have been standard practice in the UK for a number of years. We thought we would do a quick recap on how they benefit your retailer, how they can increase customer retention and how you can improve your eVHC performance through automotive Business Intelligence (BI).
How do eVHCs add value:
- Improving customer satisfaction: eVHCs provide customers with a detailed report of the current health of their vehicle, helping them make informed decisions about maintenance and repairs.
- Boosting sales: eVHCs can help identify potential sales opportunities for aftersales products and services, increasing revenue for the retailer.
- Streamlining operations: eVHCs can be performed quickly and efficiently, reducing the time and costs associated with traditional manual inspections.
- Enhancing data collection and analysis: eVHCs generate data that can be used to improve operations, target marketing efforts and inform future product and service offerings.
- Improving customer retention: Regular eVHCs can help build a relationship of trust with customers, encouraging them to return for future maintenance and repairs.
How do eVHCs support customer retention?
- Building trust: eVHCs provide a comprehensive and transparent view of the current state of a customer’s vehicle, which can help build trust between the retailer and the customer.
- Encouraging proactive maintenance: eVHCs help identify potential issues with a vehicle before they become bigger problems, which can help extend the life of the vehicle and reduce the need for costly repairs in the future. By addressing these issues proactively, customers are more likely to return to the retailer for future services.
- Improving communication: eVHCs allow the retailer to communicate effectively with the customer about their vehicle’s health, making it easier to discuss any potential issues and recommended services.
- Providing value: Regular eVHCs provide customers with valuable information about the current health of their vehicle, which can help them make informed decisions about future maintenance and repairs. By offering this service, the retailer demonstrates that they are dedicated to their customers’ satisfaction and well-being.
By improving customer satisfaction, building trust and encouraging proactive maintenance, eVHCs can play a crucial role in retaining customers and promoting customer loyalty for automotive aftersales retailers.
How can using an automotive BI solution improve my eVHC performance?
- Data analysis: Automotive BI solutions can collect, store and analyse large amounts of data generated by eVHCs, providing insights into customer behaviour, market trends and operational efficiency.
- Improved decision-making: Automotive BI solutions can provide managers and executives with real-time data and insights, allowing them to make informed decisions about product and service offerings, marketing strategies and operational processes.
- Personalised recommendations: Automotive BI solutions can use customer data to make personalised recommendations for aftersales products and services, increasing the likelihood that customers will take advantage of these offerings and boosting revenue for the retailer.
- Streamlined operations: Automotive BI solutions can automate many of the manual tasks associated with eVHCs, reducing the time and costs associated with traditional inspections and freeing up technicians to focus on more complex repairs.
By leveraging the power of business intelligence solutions, automotive aftersales retailers can improve the performance and efficiency of their eVHCs, delivering greater value to customers and driving growth for the business.
For more information on how REALtime Communications solutions can help your retailer, visit www.rtcauto.co.uk/solutions or request a demo today.
